It is designed to help you pay attention to the services and features available and figure out the extra amount of money that you are paying for the same wine products. This button helps you to create an online account and opens up an active questionnaire session. It starts with the Get Started button available at the top part of the website. How Does Naked Wines Work?įor you to understand how Naked Wines work, you need to experience the special onboarding process of the company. This great business system allows you and fellow wine lovers to help independent winemakers stay in business while at the same time rewarding you with extra discounts. The company provides a periodic win club membership that is designed to save customers more than one-half of their wine expenditure. On top of that, Naked Wine Angels are entitled to massive discounts compared to the usual retail mark-up. In this online shop, the subscribers are referred to as the Angels, who have managed to invest more than £3 million every month in small-scale vintners and wineries who can’t otherwise produce wines due to a lack of enough marketing funds. The Naked Wine Club is backed by more than 200,000 subscribers in the United Kingdom and 100,000 in the United States. These tools include Naked Wine Marketplace and the Naked Wine Angels. The success of the company is found in two main tools that it has successfully leveraged. On the other hand, the wine makers are paid the whole amount that the customers pay, minus the transportation costs and the ten per cent commission that usually goes to the Naked Wines Company. This brings the wine price substantially down, a saving that is passed on to wine lovers. All mediators that normally squeeze themselves in the middle, ranging from marketers to distributors and agents, are gone. At the moment, it operates in the United Kingdom, the United States of America and Australia.Įssentially, the Naked Wines online shop connects small independent winemakers with wine lovers in the United Kingdom. In the year 2015, Majestic Wine, a British brick and mortar retailer, purchased the online shop. The wine shop was established on 1st December 2008 in the United Kingdom. Founded by Rowan Gormley, Naked Wines is an online wine shop that has its headquarters in Norwich, UK.
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